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Danielle Putnam is president of The New Flat Rate and an executive board member with Women in HVACR. Contact her at danielle@menupricing.com or 706-259-8892
When threatened by a newcomer in the market and experiencing a moment of vulnerability, we have the choice to resist or compete. To complain about declining business or compete.
In my own personal experience, being a woman who has been embraced by the HVAC community, the common devisor is not gender related at all. I believe it to be a perceived lack of opportunity.