The reality is that it’s hard to manage the behaviors of your team day in and day out. After all, this responsibility spans the entirety of your business and includes every employee.
According to a recent study by Parks Associates, 13 percent of U.S. broadband households owned a smart thermostat by the end of 2017. And while that’s still under a quarter of eligible homes, that number has nearly tripled from just three years prior, influenced by factors like the ubiquity of the smartphone and the rise of in-home AI.
Actually finding the mercury-containing culprits can be a bit of a riddle, partly because there’s no way to know exactly how many are still out there or where they are located.
Despite the fact that there’s a lot of airtime given to smart thermostats in the media and throughout industry conferences, the reality is that only about 15 percent of households own a smart thermostat, according to Rob Munin, president at Lux Products.
You might wonder, “Why can’t I just use a duct calculator and tape measure to identify duct repairs?” You could, but that means making a lot of assumptions and wasting valuable time.
HVAC contracting companies already have an uphill battle since there is a somewhat less than honorable stigma associated with the trade. However, many have managed to establish solid, trustworthy reputations in their service areas.
When people become a drain on the business and its employees, it often makes more sense for contractors to fire the customer than to continue the relationship.
Customer retention marketing bolsters your marketing plan with the easiest strategies you can put to use to bring in sales for your contracting business. Need a reminder why that’s a good thing?