In the 1960s, engineers and contractors clashed over the role heat pumps played in the HVAC industry, lending credence to the saying that history doesn’t repeat itself, but it often rhymes.
A 1967 ACHR NEWS article shows how one utility promoted electric heat with a full-scale campaign aimed at homeowners, contractors, and commercial buildings.
In 1960, a Clearwater, Florida, builder and HVAC contractor teamed up to offer a heat pump-equipped model home for $11,950 — and buyers responded quickly.