A big part of the challenge of promoting home-performance contracting is that, for homeowners, the performance of the mechanical side of their homes is largely invisible.
Although its genesis occured more than 60 years ago, the threshold of what IAQ can do for the average HVAC company hasn’t been crossed by many. The industry is estimated to exceed $5 billion in revenue within the next four years. This is an opportunity that shouldn’t be passed up.
Heating equipment introduced for commercial buildings
October 3, 2016
Each year, The NEWS spotlights the industry’s latest commercial heating products. The manufacturers provided us with a brief description of features included with each product.
BSRIA Inc. reports that from 2012 to 2016, sales of condensing boilers grew from 30 percent of the commercial market to over 60 percent, and that number is expected to climb to 80 percent by next year.
The company currently has about eight distributor partners that act as satellite fulfillment centers. Once an order is placed via the company's website, a distributor is alerted, and they’re responsible for sending out the product with the boxes and labels provided by the company.
Consumers are still buying solar, geothermal, air-source heat pumps, and high-efficiency condensing gas boilers. The question is: Who’s going to sell it to them?
Your sales team can quickly lose its creativity if you turn them into little robots who only track the numbers these CRM programs are looking for. If your real goal is to increase sales, there are better ways to manage your sales team.
Even if writing isn’t your thing (or if you simply don’t have the time to devote to it), your company can still have quality, timely, relevant content on its website — content that will not only translate to sales leads, but also help establish your company as a trustworthy source of information within your community.
Let’s imagine a call is booked with your company, but the customer calls in to cancel. What happens next? Do your customer service representatives (CSRs) simply say, “OK, thanks”? Every successful company should have a plan for following up on lost opportunities along with missed opportunities.