Rodney Koop

Rodney Koop, CEO and founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions-based enthusiast. He is a master electrician, holding over 12 unrestricted electrical licenses. Over the last three decades, Koop has founded and sold HVAC, electrical, and plumbing service companies.

How Home Service Contractors Can Get Ahead in 2023

Rodney Koop

November 29, 2022

The impossible task of finding reliable technicians and companies to work on homes has been the worst thing about 2022. It has impacted the whole industry. This is your chance to get ahead in 2023.

Advice for Overcoming Customer Trust Issues

How to show people you aren't taking advantage of them

Rodney Koop

August 5, 2019

One time, I a customer told me and the technician as soon as we arrived that he would be watching us very closely so we wouldn’t steal anything.

One Man’s Search for Financial Power — Based on a True Story

Learn how to value your time as an asset

Rodney Koop

April 1, 2019

Over and over, I see contractors paying someone to tell them which numbers to watch. But it’s simple, really.

The Woman in the Hot Tub

Five things a technician should do on every service call

Rodney Koop

March 18, 2019

These five techniques can be applied to your HVAC business today to improve your customer satisfaction and maybe even your average ticket price.

Three Ways to Turn a New Customer Into a Returning Customer

Attract them, book them, impress them, sign them, and keep them

Rodney Koop

February 18, 2019

My favorite customer is not the new customer, as strange as that may sound, but I can’t have my favorite customer without first getting a new customer. So, let’s say I have a new customer, they called for service, and our technician did a jam-up job and really impressed them. They were also impressed with our company, and even signed up for a service agreement or maintenance plan. That’s the goal, right? Attract them, book them, impress them, sign them, and keep them. But wait, there’s more.

Rodney Koop

February 4, 2019

How about you? Are you afraid of your customers? Or are you afraid that you will not look smart in front of your technician?

Rodney Koop

October 22, 2018

Back in the day, I had lost friends because they thought I was a crook when I gave them a price for my work. I know that some of those friends aren’t worth keeping, but it still hurts doesn’t it?

HVAC Contractors Shouldn't Discount for Nothing in Return

Provide your customers with enough choices that price resistance no longer exists

Rodney Koop

February 12, 2018

Never discount today for the promise of business tomorrow.

White (Healthy IAQ) is the New Green

Genuine concern can set you apart from your competitors

Rodney Koop

August 7, 2017

In our effort to protect our resources, my question is this: Are we just pretending to be green? Because, truth be told, if being green affected the average American’s bank account on a large scale, I believe fewer people would participate.

How to Become an HVACR Expert

Rodney Koop

December 12, 2016

Expertise can only come from experience. You must work in or on something long enough to learn more than the average person.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

Rodney Koop

ARTICLES

How Home Service Contractors Can Get Ahead in 2023

Advice for Overcoming Customer Trust Issues

One Man’s Search for Financial Power — Based on a True Story

The Woman in the Hot Tub

Three Ways to Turn a New Customer Into a Returning Customer

Why Doing Ride-Alongs With Your Techs Makes You a Better Leader

How to Get Paid What You are Worth

HVAC Contractors Shouldn't Discount for Nothing in Return

White (Healthy IAQ) is the New Green

How to Become an HVACR Expert

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