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Home » Authors » Darrell Sterling
Darrell Sterling

Darrell Sterling

Darrell Sterling is the regional sales manager for Johnstone Supply of Central New York, where he has tripled the company’s sales while recruiting and training sales staff. Contact Sterling at 585-441-0335 or darrell.sterling@johnstonesupply.com.

Articles

ARTICLES

Setting Out For New Sales Frontiers.

Setting Out For New Sales Frontiers

Be honest with yourself when the growth mentality has faded
Darrell sterling achr news
Darrell Sterling
January 13, 2021
No Comments
How excited are you about the products and the market that you are selling into?
Read More
Sales Tree Chart

Creating A Successful Sales Team

A few reliable steps can develop great hires and get the most from the team
Darrell sterling achr news
Darrell Sterling
October 29, 2020
No Comments
Let’s look at the key pillars that will help you to develop that competitive, driven, goal-oriented, sales team.
Read More
Innovation is The Key to Success in Distribution

Innovation is The Key to Success in Distribution

Pare down your questions, and give yourself time to think
Darrell sterling achr news
Darrell Sterling
May 14, 2020
No Comments
My sales process is constantly being redefined; it has to, because the world around me is rapidly changing.
Read More
Remembering the Little Things Will Improves HVAC Sales - The ACHR News

Remembering the Little Things Will Improves HVAC Sales

Discipline and Healthy Routines Are the Key to Success
Darrell sterling achr news
Darrell Sterling
June 17, 2019
No Comments
If you show up late and unprepared for an appointment, you will usually lose the sale. The key to bigger sales is to focus on the little things.
Read More
Trusted HVAC Customers Are Apt to Sell Your Products to Their Customers. - Distribution Trends

Trusted HVAC Customers Are Apt to Sell Your Products to Their Customers

Let Your Customers Do Your Selling
Darrell sterling achr news
Darrell Sterling
November 19, 2018
No Comments
The very best salespeople know the most powerful sales presenters are not themselves but their customers.
Read More
hvac customer service

A Wholesaler’s View: How Contractors Can Differentiate Themselves from Competitors

Define your winning value proposition
Darrell sterling achr news
Darrell Sterling
July 10, 2017
No Comments
If you want to close the sale, get the job, and have consumers choose your company, you must offer a compelling story or have an undeniable reason why you are the obvious choice.
Read More
How to Effectively Manage Salespeople

How to Effectively Manage Salespeople

Your goal is to increase sales, not calls or leads
Darrell sterling achr news
Darrell Sterling
September 19, 2016
No Comments

Your sales team can quickly lose its creativity if you turn them into little robots who only track the numbers these CRM programs are looking for. If your real goal is to increase sales, there are better ways to manage your sales team.


Read More
HVACR: A Different View (But the Same Goal)

HVACR: A Different View (But the Same Goal)

Darrell sterling achr news
Darrell Sterling
February 29, 2016
No Comments

Technology is an important aspect of any business that desires long-term existence. The implementation of technology allows both the contractor and supplier to be mobile, connected, more intelligent, and flexible. 


Read More
The Contractor’s Dream: Getting Exactly What You Want From Your Supply House

The Contractor’s Dream: Getting Exactly What You Want From Your Supply House

Darrell sterling achr news
Darrell Sterling
November 9, 2015
No Comments

Contractors should meet with their supplier and tell them about their changing expectations and what will be needed so they both can succeed. You must clearly communicate what you feel is necessary to succeed in today’s fast-moving marketplace.


Read More
Educating Your Customers: The Secret Elixir That Increases Business

Educating Your Customers: The Secret Elixir That Increases Business

Darrell sterling achr news
Darrell Sterling
February 2, 2015
No Comments

The key to a successful training program is to design training that is irresistible to your contractors. If you provide a class hitting on an important topic to your local HVAC community, your class will sell out, and the folks who attended will be impressed with what your supply house can do for them.


Read More
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