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Home » Authors » Darrell Sterling

Articles by Darrell Sterling

Darrell Sterling

A Sales Plan for the New Year

Find low-hanging fruit in current accounts, bring value to customers
Darrell sterling achr news
Darrell Sterling
April 1, 2022
No Comments
Great salespeople have analytical minds and can analyze their accounts to determine which have the highest potential for growth.
Read More
Sales Funnel

Tracking in Sales Is Everything for HVAC Distributors

It isn’t a volume game — if you monitor the right things and target customers who get it
Darrell sterling achr news
Darrell Sterling
September 14, 2021
No Comments
It doesn’t matter what you sell — HVAC equipment, parts and supplies, or women’s shoes — tracking is a key component for any successful salesperson.
Read More
Meeting.

Personal Interaction with Customers is Still Important for HVAC Distributors

Your Customers Need You To Show Up For Them
Darrell sterling achr news
Darrell Sterling
May 19, 2021
No Comments
Customers want to see that you are grinding away like they are, and they appreciate you going the extra mile to make sure they are being taken care of.
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Setting Out For New Sales Frontiers.

Setting Out For New Sales Frontiers

Be honest with yourself when the growth mentality has faded
Darrell sterling achr news
Darrell Sterling
January 13, 2021
No Comments
How excited are you about the products and the market that you are selling into?
Read More
Sales Tree Chart

Creating A Successful Sales Team

A few reliable steps can develop great hires and get the most from the team
Darrell sterling achr news
Darrell Sterling
October 29, 2020
No Comments
Let’s look at the key pillars that will help you to develop that competitive, driven, goal-oriented, sales team.
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Innovation is The Key to Success in Distribution

Innovation is The Key to Success in Distribution

Pare down your questions, and give yourself time to think
Darrell sterling achr news
Darrell Sterling
May 14, 2020
No Comments
My sales process is constantly being redefined; it has to, because the world around me is rapidly changing.
Read More
Remembering the Little Things Will Improves HVAC Sales - The ACHR News

Remembering the Little Things Will Improves HVAC Sales

Discipline and Healthy Routines Are the Key to Success
Darrell sterling achr news
Darrell Sterling
June 17, 2019
No Comments
If you show up late and unprepared for an appointment, you will usually lose the sale. The key to bigger sales is to focus on the little things.
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Trusted HVAC Customers Are Apt to Sell Your Products to Their Customers. - Distribution Trends

Trusted HVAC Customers Are Apt to Sell Your Products to Their Customers

Let Your Customers Do Your Selling
Darrell sterling achr news
Darrell Sterling
November 19, 2018
No Comments
The very best salespeople know the most powerful sales presenters are not themselves but their customers.
Read More
hvac customer service

A Wholesaler’s View: How Contractors Can Differentiate Themselves from Competitors

Define your winning value proposition
Darrell sterling achr news
Darrell Sterling
July 10, 2017
No Comments
If you want to close the sale, get the job, and have consumers choose your company, you must offer a compelling story or have an undeniable reason why you are the obvious choice.
Read More
How to Effectively Manage Salespeople

How to Effectively Manage Salespeople

Your goal is to increase sales, not calls or leads
Darrell sterling achr news
Darrell Sterling
September 19, 2016
No Comments

Your sales team can quickly lose its creativity if you turn them into little robots who only track the numbers these CRM programs are looking for. If your real goal is to increase sales, there are better ways to manage your sales team.


Read More
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