Customers want to see that you are grinding away like they are, and they appreciate you going the extra mile to make sure they are being taken care of.
If you want to close the sale, get the job, and have consumers choose your company, you must offer a compelling story or have an undeniable reason why you are the obvious choice.
Your sales team can quickly lose its creativity if you turn them into little robots who only track the numbers these CRM programs are looking for. If your real goal is to increase sales, there are better ways to manage your sales team.