Sometimes you may have to play mediator and ask tough questions to get homeowners communicating with each other about a furnace, an air conditioner, or a necessary plumbing repair when they can’t even agree on what’s for dinner. That’s allowing yourself to get naked with homeowners.
For real-time access to key sales information through a smartphone or tablet computer, a mobile-optimized version of the online Partner Portal has been introduced.
Everyone has been challenged (more than once) to prove why their product is better. When customers ask “why?” they really want to know: What’s in it for me?
What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
Heating, Airconditioning and Refrigeration Distributors International (HARDI) announced North American HVACR average distributor sales for June 2011 were up 6.8 percent from the same month last year, nearly identical to May’s results.
When it comes to humidity control products, how can contractors effectively convince consumers to purchase humidifiers and dehumidifiers? Everyone knows that these products aren’t necessities like furnaces and air conditioners.
Social media presents two primary choices: get involved or be left behind. Contractors have heatedly debated that statement, along with many other social media topics, for some time. More often than not, however, the argument circles back to social media relevance. With social media being so new, industry relevance is more a matter of opinion that could be argued from both sides.
This article should really be titled “Miracle Closing Technique for the Estimate-Getting Researcher.” As you will read, it’s really not a miracle at all. It’s more common sense. There are many kinds of customers, but the most classic might be the we’re-getting-estimates customer.
