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Home » Authors » Gordon White

Articles by Gordon White

Friedrich Dual Hose Cooler.

Portable Technology Brings Unique Cooling Solution to HVAC Market

The products can offer long-term spot cooling and supplemental air conditioning
Gordon White
Gordon White
May 5, 2020
Over the past few years, portable cooling has increasingly developed as a solution for unique cooling needs.
Read More
Portable-Focus

Contractors Look at Strategies, Opportunities for Portable A/C

Portable technology can keep customers happy, lead to increased referrals
Gordon White
Gordon White
May 4, 2020
Contractors say portable technology can mean the difference between a satisfied customer and an unsatisfied one.
Read More
DeHart Air Conditioning Recounts 100 Years of History

DeHart Air Conditioning Recounts 100 Years of History

The HVAC company is now in its fourth generation
Gordon White
Gordon White
April 16, 2020
On May 20, 2020, DeHart Air Conditioning, a mechanical contractor based in Chickasha, Oklahoma, will turn one hundred years old.
Read More
Leading Confidently in the Midst of a Crisis, COVID-19 or Otherwise

Leading Confidently in the Midst of a Crisis, COVID-19 or Otherwise

Advice for inspiring honesty and trust in your contracting company
Gordon White
Gordon White
April 14, 2020
Whether it is a pandemic, an uncertain economy, or another catastrophe, the duty of the leader remains the same: Lead those who follow.
Read More
Home-Office

Transitioning HVAC Companies from Office to Remote Work

Contractors and consultants offer advice for navigating this changeover
Gordon White
Gordon White
March 31, 2020
With the outbreak of the COVID-19 pandemic, a large number of businesses are transitioning to work-from-home models.
Read More
Krantz Heating and Cooling staff.

HVAC Contractors Are Looking Forward to New Technologies

Quality customer service remains the timeless key to success
Gordon White
Gordon White
March 23, 2020
Across the United States, contractors seem to be saying the same three things when looking at the state of the HVAC industry.
Read More
Board-of-Directors-Means-Distribution-Success-01.jpg

A Board of Directors Means Distribution Success

A board will bring accountability and objectivity to company leadership
Gordon White
Gordon White
March 23, 2020
Distributors want the best leadership at the helm of the ship, and for many, that means having a board of directors.
Read More
Training HVAC technicians.

HVAC Educators Talk Technician Training for the Upcoming Year

Contractors are encouraged to advocate for HVAC education
Gordon White
Gordon White
March 23, 2020
HVAC education will have both exciting opportunities to take advantage of and challenges to overcome in the upcoming year.
Read More
Rheem’s Renaissance Commercial Product.

HVAC Manufacturers Plan Ahead for 2020 Opportunities, Market Trends

Manufacturers reflect on strong year and anticipate another
Gordon White
Gordon White
March 23, 2020
Manufacturers reported notable market trends and their impact on the HVAC industry, and they are optimistic about the opportunities in the year ahead.
Read More
Yellow Jacket's YJACK Products.

Yellow Jacket’s Newest Tools Connect Contractors Via Bluetooth

Wireless technology improves speed, convenience for contractors
Gordon White
Gordon White
March 2, 2020
Yellow Jacket highlighted its newest tools at the AHR Expo, featuring new smart technology to increase the speed and accuracy of technicians’ work.
Read More
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