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Gordon White

Gordon White is the web editor for The NEWS, overseeing the magazine’s website content and several of its email campaigns. He is always looking for quality content written by HVAC industry professionals willing to share their knowledge with The NEWS readership. He can be reached at gordonwhite@achrnews.com or 248-244-6475.

Articles

ARTICLES

Marketing for the HVAC Contractor: Marketing Is About People

Build your strategy with the decision-process in mind

Gordon White

February 12, 2020

Marketing functions as the middleman — informing those with the broken air conditioner that there is somebody nearby who can fix it.

LG Components Announces New R1 Compressor

Holds press conference to discuss new developments

Gordon White

February 4, 2020

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LG Components held a press conference on February 4 at the AHR Expo and announced the release of a new product, the R1 Compressor.

2019 Best Contractors to Work For: HVAC Company Values Awards and Incentives

Gordon White

January 27, 2020

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Dustin Miller started Comfort Now Inc., in Visalia, California, in 2011, after branching away from his father and uncle’s contracting company.

Marketing for the HVAC Contractor: The Case for Marketing

Your company tells a story, and it should be the right one

Gordon White

January 21, 2020

Marketing casts a vision and tells people, implicitly and explicitly, what sort of experience they will have when they interact with your company.

Attracting the Top HVAC Talent, and Getting Them to Stay

Company culture, career opportunities have important role

Gordon White

January 20, 2020

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The industry already suffers a labor shortage. How can a contractor ensure they hire quality talent, and then retain them?

Generating Good Ideas in Your HVAC Company

Creativity and innovation take time and effort

Gordon White

December 30, 2019

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Has it ever felt like the secret to business success is right around the corner, so close, and all you have to do is find it?

When and Where to Move a Distribution Center

How to make this critical business decision

Gordon White

December 2, 2019

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Moving a distribution facility is a huge decision. Choose the correct location, and your gross profits could increase for years to come.

A technician installs an Emerson Sensi Predict.

The Top Benefits of High-End HVAC

Manufacturers explain selling points for end users

Gordon White

November 25, 2019

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According to manufacturers, high-end HVAC can deliver new smart connectivity, unprecedented efficiency, and unimaginable comfort.

Train Your Employees to Install High-End HVAC Correctly Upfront

Practice, process, and company culture are the secret to success

Gordon White

November 25, 2019

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Installing high-end HVAC correctly, or incorrectly, will dramatically affect the owner’s experience of the equipment.

Goodman employees work to manufacture highend equipment.

The HVAC Contractor’s Guide to High-End Trends Coming in 2020

Homeowners seek alternative equipment; comfort and connectivity remain key

Gordon White

November 25, 2019

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Manufacturers share a comprehensive guide to all things high-end HVAC for the year ahead.

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Private Equity Firms Investing in HVAC Contractor Consolidation

Compressor Discharge Temperature Reflects How Equipment is Operating

Trademark Infringement Allegation Gets Fan Manufacturer Thrown Out Of Expo

The commissioning of Fujitsu VRF systems at a residence in New Jersey.

Five Good Reasons Why A Good Compressor Can Go Bad

Daikin Applied Discusses Transition to R-32

Distribution Trends' Top 50 Distributors of 2020

Submit your entry by March 9!

Events

March 4, 2020

HVAC Contractor Best Business practices and other recommendations to keep money in your pocket

Come learn about ways that you can protect against costly call-backs and common installation pitfalls. We’ll identify common causes that “reverse the flow of money”, aka: spending more on a job than you make.

March 10, 2020

IoT Solutions with Samsung HVAC

During the Samsung presentation, you will learn all about how Samsung can provide whole home solutions or building management solutions through technology and integration. Learn what products are available and how the products work.

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Poll

Employee Satisfaction

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Products

"More & New" HVAC Spells Wealth - book

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ACHRNEWS

2020 February 24

In this issue of The ACHR NEWS, we discuss tips and tricks to servicing compressors, as well as recent developments in HVAC legislation. We also look at how the use of hydronics and radiant heat are benefiting both the contractor and the end user.

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