Gordon White

Gordon White is the web editor for The NEWS, overseeing the magazine’s website content and several of its email campaigns. He is always looking for quality content written by HVAC industry professionals willing to share their knowledge with The NEWS readership. He can be reached at gordonwhite@achrnews.com or 248-244-6475.

How to Diagnose and Solve a Home’s Ventilation Issues

Proper ventilation will lower energy bills while improving indoor air quality

Gordon White

December 7, 2021

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Many homeowners may underestimate the importance of proper ventilation, which a lack of could cause discomfort and higher energy bills.

Integrating the Advantages of Geothermal Into an HVAC Company

The renewable tech can save money and operate with little maintenance when installed properly

Gordon White

November 5, 2021

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Geothermal heat pumps tap into a renewable source of energy to provide comfort for a home, and HVAC contractors can tap into this market for increased sales.

Supply Chain Disruptions Affecting U.S. Manufacturing Sector

Newly released white paper details disruption’s causes, solutions

Gordon White

November 2, 2021

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As the economy grapples with supply chain disruptions, four manufacturing organizations are working to make sure various sectors of the economy, including HVAC, are able to get the support they need to serve their customers.

How Much Do You Know About HVAC Service?

Take this HVAC quiz to see what you know

Gordon White

October 29, 2021

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Whether you’re the owner of an HVAC contracting company or a student at a tech school, take this quiz to find out how much you know about servicing equipment.

HVAC Marketing Strategies for the Fall Shoulder Season

Finances and discounts can help HVAC contractors in their autumn marketing

Gordon White

October 21, 2021

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What are good strategies for marketing to customers this fall, when residential customers might want to delay repairs or replacements?

HVAC Educators Embrace Online Learning and Working With Contractors

HVAC contractors can partner with educators to develop the next workforce

Gordon White

October 12, 2021

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What’s the state of HVAC education this year with a weakened but still very present pandemic?

Insulation and HVAC Work Together to Keep Occupants Comfortable

Greater efficiency and health come from quality insulation and a proper HVAC system

Gordon White

October 7, 2021

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For those involved with insulation, some best practices can help make sure that both the HVAC system and insulation work in harmony.

Strategies for Managing HVAC Fleet Vehicles Safely, Profitably

Vehicle maintenance, software, coaching can keep drivers safe

Gordon White

October 6, 2021

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HVAC contractors can incorporate a variety of best practices to ensure fleet vehicles are kept running as much as possible.

Will People Order HVAC Technicians Off A Smartphone?

App-ordered technicians, along with other trends, could affect the marketplace

Gordon White

September 28, 2021

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Will the “Uberization” of HVAC — allowing technicians to be called directly off an app — become the next disruptive trend in the HVAC industry?

A technician installs the Aprilaire 600 whole-home evaporative humidifier.

Humidification Control Is Critical in Residential, Commercial Settings

Proper humidification impacts home comfort and production lines alike

Gordon White

September 20, 2021

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Humidity control makes up an important facet of indoor air quality, a facet that includes reducing airborne viruses but extends far beyond it.

Did you know that high GWP refrigerants will be phased down in the U.S.? This webinar will focus on one of the leading HFC alternatives, R-454B (Opteon™ XL41), which is replacing R-410A in HVAC applications.