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Gordon White

Gordon White is the web editor for The NEWS, overseeing the magazine’s website content and several of its email campaigns. He is always looking for quality content written by HVAC industry professionals willing to share their knowledge with The NEWS readership. He can be reached at gordonwhite@achrnews.com or 248-244-6475.

Articles

ARTICLES

Building an HVAC Company Personality, One Step at a Time

Customer Service, social media, and advertising are important steps

Gordon White

May 24, 2020

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Shaping your company’s personality requires intentionality and commitment. Here are several specific ways to do it.

An Expert’s Tips on Recruiting and Retaining Quality HVAC Labor

Aaron Schuh discusses what employees are looking for

Gordon White

May 22, 2020

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Aaron Schuh is the owner/president of Recruit4Business, a labor recruitment and HR consulting firm specializing in the trades industry.

Air Purification Technology Brings Cleaner Air to Grow Facilities

Ionization can remove odors, kill bacteria and viruses, reduce particulates, and more

Gordon White

May 19, 2020

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Willy Gardiner, founder of The Garden grow company, knows about the importance of air quality in high-yield and high-grade cannabis cultivation.

Johnson Controls ducted systems team, in collaboration with its residential manufacturing facility located in Wichita, Kansas, have helped the fight against COVID-19.

HVAC Manufacturers Help the Fight Against COVID-19

Companies help construction of temporary hospitals and work to reduce transmission

Gordon White

May 11, 2020

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As the COVID-19 crisis has scratched deep into the American economy, HVAC manufacturers have provided a much-needed flood of good news.

Infographic: The Anatomy of a Grow Facility

Gordon White

May 11, 2020

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Regardless of what the facility grows, contractors must be aware of a number of interweaving needs.

Portable Technology Brings Unique Cooling Solution to HVAC Market

The products can offer long-term spot cooling and supplemental air conditioning

Gordon White

May 5, 2020

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Over the past few years, portable cooling has increasingly developed as a solution for unique cooling needs.

Contractors Look at Strategies, Opportunities for Portable A/C

Portable technology can keep customers happy, lead to increased referrals

Gordon White

May 4, 2020

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Contractors say portable technology can mean the difference between a satisfied customer and an unsatisfied one.

DeHart Air Conditioning Recounts 100 Years of History

The HVAC company is now in its fourth generation

Gordon White

April 16, 2020

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On May 20, 2020, DeHart Air Conditioning, a mechanical contractor based in Chickasha, Oklahoma, will turn one hundred years old.

Leading Confidently in the Midst of a Crisis, COVID-19 or Otherwise

Advice for inspiring honesty and trust in your contracting company

Gordon White

April 14, 2020

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Whether it is a pandemic, an uncertain economy, or another catastrophe, the duty of the leader remains the same: Lead those who follow.

Transitioning HVAC Companies from Office to Remote Work

Contractors and consultants offer advice for navigating this changeover

Gordon White

March 31, 2020

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With the outbreak of the COVID-19 pandemic, a large number of businesses are transitioning to work-from-home models.

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ACHRNEWS

2020 June 1

In this issue, we offer tips for how to select, install, and maintain high-end cooling products. We also look at how contractors can guide their customers in choosing the correct chiller systems.

Check back for additional content throughout the week.

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