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Home » Authors » Gordon White

Articles by Gordon White

Cambridge technology platforms at AHR Expo 2020.

Cambridge Air Solutions Rebrands to Enrich Lives

Formerly Cambridge Engineering, the company takes a new name
Gordon White
Gordon White
March 2, 2020
The company formerly known as Cambridge Engineering had its own AHR news — a new name, logo, tagline, and website address.
Read More
Shurtape’s AHR Expo 2020 booth.

Shurtape Features Comprehensive Assortment of Tapes for the Trades

Comprehensive tape collection can benefit contractors
Gordon White
Gordon White
March 2, 2020
For the HVAC contractor’s tasks, one tape won’t cut it. So Shurtape offers a collection.
Read More
NAVAC at AHR Expo 2020.

NAVAC Features Lineup of Battery-Operated Solutions for Technicians

Lightweight tools can be transported easily by technicians
Gordon White
Gordon White
March 2, 2020
NAVAC prides itself on developing new, innovative vacuum solutions and tools for the HVAC industry through intensive research and development.
Read More
MARS/Heat Controller used its booth at the AHR Expo to demonstrate its solutions for the multifamily market.

MARS Comfort Aire Offers Options For Hotels, Multifamily Applications

Features air handler and condensing unit
Gordon White
Gordon White
March 2, 2020
MARS/Heat Controller used its booth at the AHR Expo to demonstrate their solutions for the multifamily market.
Read More
At the 2020 AHR Expo, LG Components announced the addition of a new compressor to its product line — the R1.

LG Components’ R1 Compressor Targets North American Market

Merges strengths of rotary and high side scroll technology
Gordon White
Gordon White
March 2, 2020
And at the 2020 AHR Expo, the company announced the addition of a new compressor to its product line — the R1 Compressor.
Read More
Ecoer ESI Series Heat Pump.

Ecoer Offers Heat Pump, Smart Tech

Cloud-based services make installation, maintenance easier
Gordon White
Gordon White
March 2, 2020
The company continues to offer HVAC solutions built to be used with IoT technology for remote diagnostics, system monitoring, and troubleshooting.
Read More
Marketing-Funnel

Marketing for the HVAC Contractor: Marketing Is About People

Build your strategy with the decision-process in mind
Gordon White
Gordon White
February 12, 2020
Marketing functions as the middleman — informing those with the broken air conditioner that there is somebody nearby who can fix it.
Read More
LG-panel

LG Components Announces New R1 Compressor

Holds press conference to discuss new developments
Gordon White
Gordon White
February 4, 2020
LG Components held a press conference on February 4 at the AHR Expo and announced the release of a new product, the R1 Compressor.
Read More
Comfort Now, founded in 2011.

2019 Best Contractors to Work For: HVAC Company Values Awards and Incentives

Gordon White
Gordon White
January 27, 2020
Dustin Miller started Comfort Now Inc., in Visalia, California, in 2011, after branching away from his father and uncle’s contracting company.
Read More
Marketing-story

Marketing for the HVAC Contractor: The Case for Marketing

Your company tells a story, and it should be the right one
Gordon White
Gordon White
January 21, 2020
Marketing casts a vision and tells people, implicitly and explicitly, what sort of experience they will have when they interact with your company.
Read More
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