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No longer focused on a strung-out junkie, the evolving face of opiate addiction now looks like a suburban soccer mom, a professional businessman, or even a highly-skilled HVACR technician.

How do HVAC distributors use the internet to pursue business outside their own geographical areas? After all, the internet has done nothing if not enabled a fledgling bookselling outfit to become a massive commerce giant. Would the Wayfair decision have an impact?

Consider how two-day delivery was coined “Prime” by a vendor like Amazon, but in some cases, that is now eclipsed by same-day delivery. Rationally, people know the circumstances might be different, but those speedy experiences still have an effect on how much patience feels like enough when ordering equipment or parts.

The “it” in this case isn’t the goal of working hard to succeed in the distributor business or even joining forces with other distributors. Ritchey is talking about the measures and programs his company invests in with one objective: assisting HVAC contractors in building and maintaining their own successful businesses.

Understanding that contractors are busy, The NEWS talked to both accounting and HVAC industry experts in an effort to improve every contractor’s chance of business survival.

At the symposium, industry experts from Danfoss, refrigeration OEMs, end users, regulators, advocacy groups, and refrigerant producers came together to discuss some of the challenges facing the industry, as well as new technologies and megatrends that will impact every aspect of the commercial refrigeration market.

I am certain, however, about one thing: the importance of growth. To me, the contrast between growth and the alternative has sharpened, and in this area, I feel blessed with clarity.

Cecil Williams got his first job in heating and air conditioning 13 years ago, while he was still a high school student attending Kiamichi Technology Centers in southeastern Oklahoma.