Articles Tagged with ''social media and HVAC''

Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.

As part of its efforts to improve the exhibitor and attendee experience, International Exposition Co. said it has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).

The NLRB has regularly ruled that employees have the right to complain and even insult their employers online, as long as doing so constitutes “protected activity.” When developing policies around how workers can talk about their workplaces on social media, companies must be careful that they don’t violate federal laws.

With the busy season approaching, a common thread in the HVAC world is “Where on earth am I going to find a qualified technician?” Another constant concern in our industry is improving the company ranking on Google. In this article, I will lay out a simple process that HVAC contractors can use to accomplish both of these goals.

No matter how hard you try, some people just can’t be satisfied. What if you could go back in time and hear from other businesses in your town about this specific consumer? With that information at hand, you might say thanks, but no thanks, when that customer rings your phone. 

According to word-of-mouth and social-marketing expert Gary Spangler, most businesses do social media wrong. Follow these rules to make sure you don’t fall into a social media trap.

BuildBoom, a construction social network has officially launched its public invitation beta with a general public date of Nov. 25, 2015. The social platform is designed to provide members of the industry a professional space to connect and create communities around projects.