Social media and hvac - Articles - Page 9

Reading and Writing User Reviews

October 10, 2017

Online reviews are a good example of the positive and the negative of the internet. They can be a great way to help decide which products and services to buy. They can be a great way to help others make these decisions. And they can be a fount of lies.

Effectively Managing Online Reviews

Contractors share best-practice approaches to internet opinions

Samantha Sine

September 11, 2017

Numerous websites, including Yelp, Angie’s List, Google Reviews, Facebook, Houzz, etc., host consumer reviews on everything from local restaurants, recipes, dog groomers, and, yes, HVACR contractors.

When the Media Asks for an Interview

Tom Peric

July 28, 2017

During years of editing this magazine and others in our industry, I’ve received various versions of this reply when asking a wholesaler for an interview: “We don’t like to talk about ourselves; we don’t want to bring attention to the business; we prefer flying below the clouds; or we don’t want to give away any secrets.” I’m a soft sell guy, and invariably my response was to say “thank you” and move on.

5 Tips to Drive Social Media Engagement for HVAC Contractors

Will Young

July 11, 2017

As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.

It Takes a Village

Grow your career with networking

Samantha Sine

July 10, 2017

Networking is everything nowadays, folks. When I began my position at The NEWS, I was far from an HVAC expert; however, my managing editor suggested I join our LinkedIn group and many other industry-related groups to connect with HVAC professionals to learn from.

Nexstar Coach's Blog

Are You Still Running Your Business Behind the Times?

Tracy Robinson

July 5, 2017

An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.

Bacharach Launches New Facebook Page

Strengthening the company’s social media presence

June 7, 2017

Bacharach Inc. announced the launch of its official Facebook page in May of this year. The new global corporate Facebook page will expand the presence and outreach of the company with information and updates to its growing customer base within the company’s focus markets of HVACR.

Contractors Share Growth Strategies

Social media, reviews, training, and recruitment remain top priorities

Samantha Sine

March 20, 2017

According to Chisult Insight Co. Ltd.’s Global and U.S. HVAC Market Research Report, the U.S. HVAC market is estimated to achieve 5 percent growth in 2017.

AHR Expo Elevates Online Engagement

Technology and social media are crucial elements to a business’s success

January 30, 2017

As part of an ongoing effort to improve the exhibitor and attendee experience, International Exposition Co. has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).

HVAC Contractors Split Over Social Media Policies

Employees can speak their mind as long as they don’t disparage the company

Nicole Krawcke

January 30, 2017

According to a survey conducted by the Society for Human Resources Management (SHRM), about 40 percent of organizations have a formal social media policy. The survey found that 69 percent of organizations engage in social media activities to reach external audiences, 31 percent of organizations track employee use of social media, and 43 percent block access to social media platforms on company-owned computers and handheld devices.