With the busy season approaching, a common thread in the HVAC world is “Where on earth am I going to find a qualified technician?” Another constant concern in our industry is improving the company ranking on Google. In this article, I will lay out a simple process that HVAC contractors can use to accomplish both of these goals.
No matter how hard you try, some people just can’t be satisfied. What if you could go back in time and hear from other businesses in your town about this specific consumer? With that information at hand, you might say thanks, but no thanks, when that customer rings your phone.
The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.
According to word-of-mouth and social-marketing expert Gary Spangler, most businesses do social media wrong. Follow these rules to make sure you don’t fall into a social media trap.
BuildBoom, a construction social network has officially launched its public invitation beta with a general public date of Nov. 25, 2015. The social platform is designed to provide members of the industry a professional space to connect and create communities around projects.
The funny faces and colorful symbols you see, or use, in your texts, chats, posts and emails are one of the most distinctive aspects of online communication. Understanding them can help you be understood, or to understand.
The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
I was browsing in Barnes & Noble a few weeks ago and accidentally stumbled across a book titled "Facebook an Hour a Day." The hook was that amazingly, you could do Facebook marketing in — ta-dah! — ONLY an hour a day.
In part one of this series, I discussed how Facebook, Google+, Twitter, and Pinterest can help your HVAC business grow. Now that you understand a little more about social networks, I want to take the time to share some general best practices for using social media and some platform-specific strategies that I’ve found work well.
There are a lot of social media networks out there that can help you connect with your customers online and on their mobile devices. In part one of this series, I’ll share some of the networks I’ve put to work for me and why they should be a part of your marketing strategy.