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Home » Marketing and HVACR

Articles Tagged with ''Marketing and HVACR''

Statistics

Clear Seas Research Finds Contractors Navigating COVID-19

Survey shows how the industry is coping with the coronavirus outbreak
Ted Craig
Ted Craig
April 13, 2020
This is a time of unprecedented challenge. Circumstances are changing constantly, and the need to keep informed grows more crucial all the time.
Read More
HVAC Marketing Through COVID-19.

For HVAC Marketing Through COVID-19, Follow the Data

Looking at the right data can drive insights for your strategy
Ben-Landers
Ben Landers
April 12, 2020
One of the questions I hear from home service contractors is, “Should I continue to advertise and market through this chaos, and if so, how?”
Read More
Marketing for HVAC Direct mail pieces.

“Old” Methods of HVAC Marketing Still Work When Done Right

Getting in front of consumers remains the goal
Ted Craig
Ted Craig
April 6, 2020
There’s an old saying about advertising that 50 percent of it works — it’s just that nobody knows which 50 percent that is.
Read More
New California CCPA Law Aims to Put Consumers in Charge of Their Data

New California CCPA Law Aims to Put Consumers in Charge of Their Data

Violating the regulations can bring stiff penalties
Ted Craig
Ted Craig
April 3, 2020
Businesses need to swim through regulations when reaching out to consumers. Now comes the CCPA, which has many states considering similar laws.
Read More
Social Media Sites and the HVAC Contractor

Social Media Sites and the HVAC Contractor

Contractors need to know best practices for each platform
Ted Craig
Ted Craig
April 3, 2020
How much time and money should contractors invest in social media? It helps to know how to invest these resources.
Read More
Handwashing

How to Market HVAC During Coronavirus Pandemic

Messaging should focus on health measures, avoid overpromising
Ted Craig
Ted Craig
March 23, 2020
Contractors need to decide how much to spend on ads while watching cash flows dry up.
Read More
Marketing-strategy

An HVAC Marketing Strategy for 2020

A well thought plan will help identify areas for growth
Merritt-ACHR-NEWS
Will Merritt
March 2, 2020
Looking forward, an HVAC marketing plan for 2020 can be the key to success. Do you have one?
Read More

Bradford White Selects Ripley PR as Agency of Record

Public relations agency named to represent Bradford White Corporation and its subsidiaries
February 27, 2020
Ripley PR will support the growth plans of the company and its subsidiary brands.
Read More
Guest Commentary

Why Contractors Should Run Local Service Ads (LSAs) Across Google

Utilizing digital advertising for your company's growth
Lance Bachmann
Lance Bachmann
February 24, 2020
It’s no secret that the internet has transformed how contractors market their services, attract new customers, and generate revenue growth.
Read More
Data

Three Ways to Use Customer Data to Optimize Your HVAC Business for Success

Customer data will improve customer services, sales, and more
Michelle Billodeau
February 14, 2020
HVAC contractors have an underutilized tool available to help optimize their businesses: customer data.
Read More
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