The new logo emphasizes its forward-thinking mindset
February 15, 2017
Diversified Heat Transfer (DHT) announced the launch of its new corporate brand strategy and website, www.dhtnet.com, that elevates the company’s corporate identity and supports the ongoing evolution of the brand.
More and more companies are employing scents in their buildings
January 23, 2017
Everyone wants to work in and visit buildings, stores, factories, and other venues that smell good. In fact, scent has been shown to improve moods, enhance performance and memory, and can cause consumers to stay longer, return more often, and even spend more money.
Do all of your service technicians provide service that is repeatable and consistent? Think about your service department for a moment. It is profitable? Staffed properly? Is it steady in workload? Are you growing? Is it a department you’re proud to run?
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.
Lifestory Research study tracks how trust impacts consumers’ evaluations of HVAC brands
February 2, 2016
Trane ranks highest in trust among heating and air conditioning system brands according to the Lifestory Research 2016 America’s Most Trusted Study. The study, based on 17,878 consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands in the United States.
Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.
No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.
The Dwyer Group, based in Waco, Texas, is a holding company for seven residential and commercial franchise service brands, including Aire Serv, a heating and cooling brand.