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Home » brand awareness in HVAC

Articles Tagged with ''brand awareness in HVAC''

Diversified Heat Transfer Launches New Corporate Brand Strategy And Website

The new logo emphasizes its forward-thinking mindset
February 15, 2017

Diversified Heat Transfer (DHT) announced the launch of its new corporate brand strategy and website, www.dhtnet.com, that elevates the company’s corporate identity and supports the ongoing evolution of the brand.

 


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Scents Open the Door for a New Revenue Stream for HVAC Companies

More and more companies are employing scents in their buildings
January 23, 2017

Everyone wants to work in and visit buildings, stores, factories, and other venues that smell good. In fact, scent has been shown to improve moods, enhance performance and memory, and can cause consumers to stay longer, return more often, and even spend more money.


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Nexstar Coach's Blog

Is Your Service Department Performance Repeatable and Consistent?

Jodie Deegan
Jodie Deegan
January 18, 2017

Do all of your service technicians provide service that is repeatable and consistent? Think about your service department for a moment. It is profitable? Staffed properly? Is it steady in workload? Are you growing? Is it a department you’re proud to run? 


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Marsha Friedman book cover

Personal Branding: A Must for Success

How to Promote the Most Personal Product of All
Marsha Friedman
Marsha Friedman
March 7, 2016

Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.


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Study Says Trane Is America’s Most Trusted Heating and Air Conditioning Brand

Lifestory Research study tracks how trust impacts consumers’ evaluations of HVAC brands
February 2, 2016

Trane ranks highest in trust among heating and air conditioning system brands according to the Lifestory Research 2016 America’s Most Trusted Study. The study, based on 17,878 consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands in the United States.


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Clear the Air in Alvin, Texas, completely updated its brand to include a new logo, website, marketing materials, and vehicle wraps.

Building an Identity with Logos, Vehicle Wraps, and Jingles

Branding helps HVAC contractors connect with the community members they serve
Nicole Krawcke
February 1, 2016

Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.


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Wallo Brands LLC: Circular Panels

May 11, 2015

A series of round-shaped, spring-loaded 4 ¾-inch home-décor circular panels are now available in 7- and 9-inch commercial sizes. 


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Cashing in on Catchy Vehicle Marketing

Bright, Bold Colors Attract Customers to Your Company
Kostora
Nick Kostora
November 10, 2014

No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.


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Letters From Our Readers: Oct. 6, 2014

October 6, 2014

D. Brian Baker, president of Custom Vac Limited in Winnipeg, Manitoba, Canada, discusses the industry's need to rebrand.


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Riverside Co. Acquires Dwyer Group — Again

The Dwyer Group’s Franchise Network Includes more than 1,600 Franchisees
Nicole Krawcke
September 22, 2014

The Dwyer Group, based in Waco, Texas, is a holding company for seven residential and commercial franchise service brands, including Aire Serv, a heating and cooling brand.


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