Brand awareness in hvac - Articles - Page 6

Johnson Controls Announces Chiller Equipment Price Increase

Increase includes Johnson Controls' York and Quantech brands

November 7, 2017

Industry consolidation in the technical tube supply base for refrigerant heat exchangers among the causes of the price increase.

UTC Climate, Controls & Security Announces Price Increase

New prices effective beginning Dec. 1

November 6, 2017

This price increase of up to 6 percent will effect UTC's residential and commercial HVAC equipment.

What’s in a Name? Possibly Everything

The power of building a brand

Al Levi

October 2, 2017

My first marketing guru was Leo Baron. He taught me the ins and outs of marketing while I was still in my 20s. I was lucky to have access to such a proven marketing genius at such a young age. He had “street cred” from working with some of the top companies in the greater New York area. It was only because he and my dad had been boyhood friends that he decided to do my father a favor and mentor me.

DDI System's Brand Evolution

Driven by emerging trends in technology, innovation, and design

September 12, 2017

DDI System is proud to unveil the company's new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future.

Super Hero Marketing WANTED For Service World Expo

Deadline for submission is Aug. 14

August 7, 2017

Service World Expo, held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a Super Hero (mascot) logo to brand their team of professionals,” said an Expo spokesperson.

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities

July 11, 2017

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities

July 11, 2017

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.

You Always Represent Your Brand

Nick Kostora

July 3, 2017

Whether you like it or not, you're a walking billboard for your company, 24/7.

Does Tool Brand Preference Exist Among HVAC Techs?

Numerous factors go into brand loyalty, but the importance of brands can vary

Nick Kostora

June 5, 2017

Does brand loyalty translate to contractors’ and technicians’ preferences in HVAC tools? Perhaps there isn’t a clear-cut, black-and-white answer to that question, but contractors and technicians certainly do develop brand-name preferences, and it can be hard to change opinions once they’ve set in.

Bacharach Announces New Website

Updated brand identity and logo

March 8, 2017

Bacharach Inc., a manufacturer of refrigerant gas leak detection and monitoring instruments, and combustion and emission analyzers, announced the launch of an updated website and brand identity, revitalizing its logo, company colors, and redesigning its collateral materials to provide a clearer and stronger presence within its focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.