DDI System's Brand Evolution
Driven by emerging trends in technology, innovation, and design
SANDY HOOK, Conn. — DDI System is proud to unveil the company's new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future.
Since being founded in 1984, DDI has been a recognized innovator in the ERP software space for wholesale distribution operations. DDI’s award-winning ERP technology has continued to evolve in the face of digital disruption for the modern distributor. DDI will also introduce a revitalized website at www.ddisystem.com in the fourth quarter. The brand evolution is the positive outcome of the company’s broadening footprint, exceptional growth, and increasing recognition. The rebranding will continue to build and foster DDI’s dedication to offering an industry-specific ERP software solution for wholesale distributors.
“Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that consistently outpace our competitors,” said Jennifer Rosvally, director of marketing. “Our new identity helps mirror the belief that we’re an innovative and forward-looking company, founded on the principle of outstanding commitment to our customers’ ever-changing needs.”
DDI System’s rebranding represents its successful and ongoing transition to a distribution technology company well beyond its inventory management beginnings. Today, the company competes in key growth markets that include end-to-end operational excellence, eCommerce, Multi-Warehouse Management, CRM, and cloud mobility — all focused on helping distributors connect with clients at the moment they need it. DDI’s Inform ERP software drives daily operations for more than 950 wholesale distribution clients in the Paper and Packaging, Industrial & Safety, PHCP, HVAC, PVF, Foodservice Equipment, Wholesale Hard Goods, Fastener & Bearing, Stocking Manufacturers Reps, Irrigation, Fluid Power Equipment, and Electrical and Lighting industries. DDI has over 12,000 users from coast to coast and provides 100 percent U.S. based development, implementation, and support.
The redesigned DDI logo evokes the clarity, value, and durability of the traditional DDI operational needs, while embracing the drive for continuous change, evolution, and modern sustainability. The updated palette is clean, fresh, and approachable, representing DDI’s core focus on sustainability and commitment to exceeding the evolving needs of today’s distributor. Over the course of the next few months, DDI will continue its brand transition and adaptation of the refreshed logo.
Publication date: 9/12/2017