“Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that consistently outpace our competitors,” said Jennifer Rosvally, director of marketing. “Our new identity helps mirror the belief that we’re an innovative and forward-looking company, founded on the principle of outstanding commitment to our customers’ ever-changing needs.”

DDI System’s rebranding represents its successful and ongoing transition to a distribution technology company well beyond its inventory management beginnings. Today, the company competes in key growth markets that include end-to-end operational excellence, eCommerce, Multi-Warehouse Management, CRM, and cloud mobility — all focused on helping distributors connect with clients at the moment they need it. DDI’s Inform ERP software drives daily operations for more than 950 wholesale distribution clients in the Paper and Packaging, Industrial & Safety, PHCP, HVAC, PVF, Foodservice Equipment, Wholesale Hard Goods, Fastener & Bearing, Stocking Manufacturers Reps, Irrigation, Fluid Power Equipment, and Electrical and Lighting industries.  DDI has over 12,000 users from coast to coast and provides 100 percent U.S. based development, implementation, and support.

The redesigned DDI logo evokes the clarity, value, and durability of the traditional DDI operational needs, while embracing the drive for continuous change, evolution, and modern sustainability. The updated palette is clean, fresh, and approachable, representing DDI’s core focus on sustainability and commitment to exceeding the evolving needs of today’s distributor. Over the course of the next few months, DDI will continue its brand transition and adaptation of the refreshed logo.

Publication date: 9/12/2017

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