Items Tagged with 'brand awareness in HVAC'

ARTICLES

Opinions ACHR NEWS

Brand Ambassadors Show an HVAC Company’s True Colors

Service techs and the trucks they drive reflect on your company
Angela-harris-400x400
Angela D. Harris
September 17, 2018
No Comments
While driving into work after rejoining The NEWS team, I was formulating story ideas when suddenly I noticed an HVAC truck in front of me — basically white with simple information. I snapped a photo and continued driving to the office. (Please don’t send me letters about distracted driving; I was stopped at a light.)
Read More
Aprilaire’s mobile app

HVAC Manufacturers and Marketing Strategy

Tools and co-branding opportunities help contractors make smart marketing decisions
Samantha-sine115
Samantha Sine
March 5, 2018
No Comments
Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.
Read More
Al Levi

What’s in a Name? Possibly Everything

The power of building a brand
Al Levi
October 2, 2017
No Comments
My first marketing guru was Leo Baron. He taught me the ins and outs of marketing while I was still in my 20s. I was lucky to have access to such a proven marketing genius at such a young age. He had “street cred” from working with some of the top companies in the greater New York area. It was only because he and my dad had been boyhood friends that he decided to do my father a favor and mentor me.
Read More
DDI

DDI System's Brand Evolution

Driven by emerging trends in technology, innovation, and design
September 12, 2017
No Comments

DDI System is proud to unveil the company's new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future.


Read More

Super Hero Marketing WANTED For Service World Expo

Deadline for submission is Aug. 14
August 7, 2017
No Comments

Service World Expo, held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a Super Hero (mascot) logo to brand their team of professionals,” said an Expo spokesperson.


Read More
Rain

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities
July 11, 2017
No Comments

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.


Read More
Rain

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities
July 11, 2017
No Comments

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.


Read More