“Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that consistently outpace our competitors,” said Jennifer Rosvally, Director of Marketing. “Our new identity helps mirror the belief that we’re an innovative and forward-looking company, founded on the principle of outstanding commitment to our customers ever-changing needs.”

DDI System’s rebranding represents its successful and ongoing transition to a distribution technology company well beyond its inventory management beginnings. Today, the company competes in key growth markets that include end-to-end operational excellence, eCommerce, Multi-Warehouse Management, CRM and cloud mobility – all focused on helping distributors connect with clients at the moment they need it. DDI’s Inform ERP software drives daily operations for more than 950 wholesale distribution clients in the Paper and Packaging, Industrial & Safety, PHCP, HVAC, PVF, Foodservice Equipment, Wholesale Hard Goods, Fastener & Bearing, Stocking Manufacturers Reps, Irrigation, Fluid Power Equipment, Electrical and Lighting industries.  DDI has over 12,000 users from coast to coast and provides 100% U.S. based development, implementation and support.

The redesigned DDI logo evokes the clarity, value and durability of the traditional DDI operational needs, while embracing the drive for continuous change, evolution and modern sustainability. The updated palette is clean, fresh and approachable, representing DDI’s core focus on sustainability and commitment to exceeding the evolving needs of today’s distributor. Over the course of the next few months, DDI will continue its brand transition and adaptation of the refreshed logo.

DDI System will unveil its new design and logo during ISSA/Interclean 2017 in Las Vegas, Nevada beginning September 11, 2017 at Booth # 1773.  The company is building excitement leading up to the show with news they will also launch new innovative Drag & Drop Technology – a simple, instant storefront site builder for their Inform eCommerce arm.