Brand awareness in hvac - Articles - Page 5

Solidify Partnerships With Incentives, Education

Structured properly, programs motivate contractors to tout the best of a brand

January 27, 2020

For HVACR distributors, it’s imperative to keep a brand top of mind with contractors and to make sure they are informed about the product offering.

How to Brand Your HVAC Company

Telling your company's story will connect with customers

Will Merritt

January 20, 2020

If you humanize your company, consumers will identify with it. So, how do you brand your HVAC business in 2020?

Airxchange Launches New Website

Also releases new logo as the company builds its brand

January 17, 2020

Airxchange Inc. announced the launch of a new corporate brand and website.

Rawson, Industrial Controls Announce New, United Brand

Unification establishes cohesive look and product offering

December 19, 2019

The new brand establishes a cohesive look and offering for the industrial products and services that are provided by the company.

Trane Releases New Brand, “RunTru”

Offers HVAC specialists a new brand of ducted, heating and cooling equipment

December 17, 2019

Trane introduced RunTru by Trane, a brand of ducted heating and cooling equipment.

Ingersoll Rand Introduces Future Climate Company, Trane Technologies

Trane Technologies’ executive leadership team to be effective January 1, 2020

December 11, 2019

Ingersoll-Rand plc introduced Trane Technologies, announcing the new company name, strategy, and executive leadership team.

Appion Inc. Announces Branding Refresh for 2020

Logo change reflects evolving HVACR landscape

October 23, 2019

Appion revealed a new brand identity that includes a bold new logo and typeface as well as a fresh take on the core colors of gold and charcoal.

Three Tips for Marketing Your Contracting Company

How to stop customers from asking "Who are you again?"

Justin Jacobs

July 15, 2019

A business depends on your prospects noticing your marketing and remembering your name. To break through the noise, you need a plan.

Brand Ambassadors Show an HVAC Company’s True Colors

Service techs and the trucks they drive reflect on your company

Angela D. Harris

September 17, 2018

While driving into work after rejoining The NEWS team, I was formulating story ideas when suddenly I noticed an HVAC truck in front of me — basically white with simple information. I snapped a photo and continued driving to the office. (Please don’t send me letters about distracted driving; I was stopped at a light.)

HVAC Manufacturers and Marketing Strategy

Tools and co-branding opportunities help contractors make smart marketing decisions

Samantha Sine

March 5, 2018

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.