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Marsha Friedman is founder and CEO of EMSI Public Relations. The former senior vice president for marketing at the American Economic Council, she is a sought-after advisor on PR issues and strategies. She shares her knowledge in her book, Celebritize Yourself.
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.