Marsha Friedman is founder and CEO of EMSI Public Relations. The former senior vice president for marketing at the American Economic Council, she is a sought-after advisor on PR issues and strategies. She shares her knowledge in her book, Celebritize Yourself.

Personal Branding: A Must for Success

How to Promote the Most Personal Product of All

Marsha Friedman

March 7, 2016

No Comments

Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.

On Demand Refrigerant Safety Classes A2L and A3 have a very low GWP, making them a strong, long-term solution for many HVACR applications. However, these refrigerants are classified as mildly flammable and highly flammable respectively. This flammability class raises safety and compliance concerns. This webinar will help you understand these classes, along with the opportunities these refrigerants can offer.

By 2021, what will Digital Disruptors led by Amazon Business be doing in your marketspace? Millennials (aka: digital natives, next-gen customers) are rapidly moving into key B2B buying jobs. They want an Amazon shopping experience from all suppliers. And they don’t want regular rep calls (or their cost) built into the price of shoppable SKUs.

How much will online price-shopping pressures increase?

ACHRNEWS

2019 September 23

In this issue of The ACHR NEWS, we take a look at eco-friendly HVAC and how to sell it. We also look at duct systems, sheet metal, and the importance of training technicians in both.

View More Subscribe

ARTICLES