Potential customers are out there, and they all have equipment that needs maintenance, so how can contractors best encourage them to book an appointment? Here are a few strategies to keep repair technicians busy during the time between Thanksgiving and New Year’s Day.

I believe that, for the most part, people in our industry do an excellent job initially earning the opportunity to help our clients. We even go as far as convincing them to enter a committed relationship with us. We make promises much like that of marriage vows. However, like many frayed marriages, I often notice that the customer holds up their end of the deal, and yet we as contractors fall short.

Bob and Tim have responded to a service request where the customer is explaining that their heat pump is running all the time. The indicator light on their thermostat is lit most of the time, indicating the strip heat is on as well. The weather is cold today but has been warm some days and cold some days. It’s a very unusual heating season.

Everyone seems to be so busy with jobs, family, etc. these days that what little free time they have, they certainly don’t want to spend it inside their furnaces.

Most automobile owners recognize the importance of maintaining their vehicles, but the same often doesn’t hold true for homeowners when it comes to their HVAC systems. Contractors who fail to offer service agreements are not only damaging their bottom lines — they’re doing a disservice to customers.

Advancements in technology have extended the life cycle of virtually every product in the industry while at the same time are creating a need to replace equipment more frequently in order to take advantage of the most efficient offerings in the marketplace.