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Whether you are large or small, new to the industry, or an established contractor, a good maintenance agreement program will strengthen your entire operation.
Potential customers are out there, and they all have equipment that needs maintenance, so how can contractors best encourage them to book an appointment? Here are a few strategies to keep repair technicians busy during the time between Thanksgiving and New Year’s Day.
I believe that, for the most part, people in our industry do an excellent job initially earning the opportunity to help our clients. We even go as far as convincing them to enter a committed relationship with us. We make promises much like that of marriage vows. However, like many frayed marriages, I often notice that the customer holds up their end of the deal, and yet we as contractors fall short.
I work with a lot of companies, and sooner or later the topic of deferring revenue always comes up. Some companies do it, some don’t. Those that do tend to be happy with the process and accuracy of their numbers, though occasionally there will be a company that will be unhappy with the added work of deferring revenue.
A good maintenance agreement program is a must for any HVACR contractor looking to grow. And now is as good a time as ever to start your maintenance agreement program.
While the benefits of maintenance agreements are nearly universally understood today, I’ve found that the benefits of perpetual maintenance agreements are not nearly as universally understood, and I believe they are something every contractor should seriously consider.
Bob and Tim have responded to a service request where the customer is explaining that their heat pump is running all the time. The indicator light on their thermostat is lit most of the time, indicating the strip heat is on as well. The weather is cold today but has been warm some days and cold some days. It’s a very unusual heating season.
Everyone seems to be so busy with jobs, family, etc. these days that what little free time they have, they certainly don’t want to spend it inside their furnaces.