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The racecar drivers got it right. They know how to keep cool. Now if only we could convince our a/c customers that they need to stay cool all of the time, life would be good! Wouldn’t it?

You can get a good cup of coffee a lot of places, but how many of you would prefer to go to Starbucks? People don't want just an iPod; they want the iPod Nano.

I have said it here before and I will say it here again: Since the average child watches 1,680 minutes of TV per week, we need to get an HVACR-related TV show on the boob tube. The idea here is to capture the attention of young ones to this industry.

Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics?

For most people, sunny and 72°F are the perfect weather conditions. But then again, HVACR contractors are not like most people. They prefer temperature extremes and why not?

Depending upon your point of view, you might see storm clouds on the horizon or you might see the winds of change. Add to this, four critical dates in your customers’ futures.

It seems like just yesterday I presented my boss with a story idea: Why not follow an HVACR student on his way to an associate’s degree? Is it tough? What are some of the obstacles, if any?

Do you want to improve your HVACR business? As a technician, do you want to advance in your company and/or learn new skills? If the answer is yes, the help you need is just a few clicks away.

This industry is going about reaching today’s youth in the wrong way. Since the average child watches 1,680 minutes of TV per week, let’s set our focus on getting exposure on the “boob tube.”

Sure, the manufacturers can say that there were big bucks being thrown around to nationally advertise oil changes quite a few years ago. Some of your own national consumer campaigns might be better focused on something that every contracting company can sink its teeth into.