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The Internet has made it easy to craft and manage a personal brand. If you want to show up high in search engine results when someone looks for you online, a professional biography is fast becoming a requirement for today’s business executive.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

After more than 40 years, email is still alive and well and plays a key role within many successful marketing plans.

Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 

The NEWS asked you to vote for your favorite DDA gold winner in the first-ever 2014 DDA Reader’s Choice Poll. Here are the results. 

Being punctual is about more than just minimizing your customers’ wait times — smart contractors recognize they are building trust with clients when their technicians arrive on time. 

The right program must fit your particular business model, functional requirements, spending range, operating system considerations, integration needs in terms of the other programs it must communicate with, and many more personalized factors. Is there one program that fits all these possible combinations? Of course not!

How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.

For some, the paperless decision has led to an increase in professionalism, a grander customer perception, and further opportunity to “stack” up the profits.

Frost & Sullivan presented Trane, an Ingersoll Rand brand, with the prestigious Manufacturing Leadership Award in recognition of its work with Seattle-based ResolutionTube.