HVAC Contracting

RSS

Ferris State professor Eric Quilitzsch is a guest on the podcast to let us know what is new in the HVACR education segment of the industry.

While new technology can certainly help streamline certain aspects of HVAC business operations, like accounting and inventory management, it still needs to be viewed as a tool to augment the capabilities of employees, not replace them entirely.

For HVAC businesses, it is critical to understand markets and customers, what they want and how they want it, how it all has an impact on an organization’s ability to adapt, refocus, and retrain, and where the best opportunities are for sustained profitable growth.

To identify a problem that is making an HVAC customer uncomfortable, it’s just as important to take a look at the building as it is the HVAC system.

The “midlife refresh” omits the question of repair-versus-replace by offering HVAC contractors a third option.

Contractors should leverage all social media platforms which means doing their research on which platforms are the most popular, posting more consistently, how to create content, and more.

By sharing stories of success and offering advice to the next generation of HVAC tradespeople, those just starting their careers, especially women, can learn about all of the potential and professional growth that is possible thanks to a career in the trades.

With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.

Akin to the rise of television and the internet, Artificial Intelligence is set to usher in a new era of marketing and customer engagement.

At the EPIC 2024 Convention, a diverse group of contracting business owners answered questions from other contractors on a wide range of topics.