A 1967 ACHR NEWS article shows how one utility promoted electric heat with a full-scale campaign aimed at homeowners, contractors, and commercial buildings.
In 1960, a Clearwater, Florida, builder and HVAC contractor teamed up to offer a heat pump-equipped model home for $11,950 — and buyers responded quickly.
With homeowners delaying big-ticket projects but still spending on urgent repairs, HVAC contractors that respond quickly and offer clear options may be best positioned to win.
The latest lawsuit to claim collusion and price-fixing by manufacturers was filed May 11 in the U.S. District Court for the Eastern District of Michigan by Husky Heating & Cooling, a contractor in Conway, Arkansas.
Contractors in the $3–10 million range are facing increasing pressure from consolidation, rising costs, and operational complexity. While smaller companies stay lean and larger firms scale with resources, the middle is being forced to adapt. The question isn’t just whether it’s shrinking — but whether contractors can successfully navigate the transition.