Website design for hvacr - Articles - Page 7

The Importance of Mobile in Your Marketing Strategy

October 18, 2016

You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.

The Importance of Having a Mobile Responsive Website

Darren Yates

September 6, 2016

As far as gadgets are concerned, the smartphone has made several others obsolete. If you are a small business owner, the real cause for worry is the way the smartphone is changing the browsing habits of your target market. If your website is not mobile friendly, your sales figures may take a serious hit.

San Diego-based Mauzy Heating, Air & Solar took a creative approach on its About Us web page which features full body images of employees, nicknames, and short biographies.

Creatively Introducing Your Business to Customers Online

A contractor’s ‘About Us’ page says a lot to potential customers

Nicole Krawcke

August 22, 2016

In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.

AHR Expo Expands Social Media Efforts, Enhances Website

The goal is to upgrade the user experience overall

August 3, 2016

As part of its efforts to improve the exhibitor and attendee experience, International Exposition Co. said it has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).

What the Hack is Going On with Your Website?

Dealing with a hacked website can be very costly

Ben Landers

July 4, 2016

Every week, my office receives at least a half dozen calls from small, local business owners in desperate need of a hacked website cleanup, and the volume of these calls appears to be increasing.

What Your About Me Page Says About You

Nicole Krawcke

May 13, 2016

A customer's first impression of your business will likely occur on your company's online 'About Me' page. And you'll never get a second chance to make a first impression.

Grace Air & Heat Launches New Website

The site is designed for ease of use and a visually appealing experience

April 11, 2016

Grace Air & Heat has launched a new mobile-friendly website at www.graceairandheat.com. The air conditioning and heating contractor serves customers in Keller, Southlake, North Richland Hills, Bedford, and Colleyville, Texas.

Do You Know Your Marketing ABTs?

Ben Landers

March 14, 2016

The right way to think about advertising, marketing, and the ABT mindset is sometimes you win, and sometimes you learn. The lessons, while often costly and painful, become the wisdom that will help elevate the HVAC company above the small-minded folks who can’t discipline themselves to operate this way.

Ben Landers, president and CEO, Blue Corona, Gaithersburg, Maryland, says HVAC contracting websites are trending towards bigger imagery with large icons, large text, and big calls to action.

How to Catch Customers in Your Web

Video, responsive websites, and apps are all valuable online marketing tools for HVAC contractors

Nicole Krawcke

February 1, 2016

The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.

The three buttons, Request Service, Request an Estimate, and View Our Specials, make it easier for customers to gather information and schedule service.

How to Optimize Your Local Presence on the Web

Getting the most out of local search engine optimization requires a concerted effort

Greg Mazurkiewicz

January 25, 2016

Search engine optimization (SEO) helps make your business more visible by moving it up to Page 1 in search engine rankings. But, how do you go about doing this? Here are some expert tips to help show the way.