Articles Tagged with ''Leadership and HVACR''

Marketing is a crucial aspect of an HVAC business. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.

This year’s presidential election has stirred strong emotions on both sides. So how do you keep a lid on political discussions that might become toxic and leave lingering scars in the workplace? Maybe some advice from our folks in the HR departments at companies across America will help.

Even if you don’t fall into the 20 percent of the population that has a chronic problem with procrastination, the remaining 80 percent of people still experience procrastination from time to time. Procrastinating can jeopardize some of our goals; it’s self-sabotaging. So why do we do it?

At the end of the day, it is imperative that contractors do not lose focus of the fundamentals, which, in the HVAC world, include performing a correct installation while providing superior customer service.

Even if writing isn’t your thing (or if you simply don’t have the time to devote to it), your company can still have quality, timely, relevant content on its website — content that will not only translate to sales leads, but also help establish your company as a trustworthy source of information within your community.

Let’s imagine a call is booked with your company, but the customer calls in to cancel. What happens next? Do your customer service representatives (CSRs) simply say, “OK, thanks”? Every successful company should have a plan for following up on lost opportunities along with missed opportunities.