In this episode of the Newsmakers Podcast, Jamie Adams, CRO at Scorpion, discusses new data outlining how AI is reshaping the marketing landscape for home service contractors. Adams explains how more homeowners are turning to AI tools like ChatGPT to research providers, while strong reviews and brand authority increasingly determine which businesses get recommended. He also highlights a growing disconnect between consumer expectations and contractor responsiveness, with missed calls and slow follow-up hurting ROI. The conversation also explores how website functionality, including online scheduling, chat, and high-quality visuals, is becoming critical to converting leads into booked jobs.