If it seems like the internet is changing every six months and throwing your online marketing efforts into flux, you’re not imagining things. Between rapid changes in homeowner behavior, the proliferation of new mobile devices, and Google’s always changing algorithms, it’s difficult for HVACR marketing teams to keep up.

Integrity Comfort Solutions is taking advantage of social media to create brand awareness in its community.

With no shortage of “experts” out there who all claim to do exactly the same thing, here are some of the things business owners should be looking for as they decide which company will earn their business.

Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.