AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.
Discover how HVAC companies can overcome digital marketing obstacles, including Google's SGE and LSA changes, by leveraging traditional marketing tools like service history stickers and refrigerator magnets for brand recognition and lead generation.
A recent survey found that online reviews are extremely important to homeowners, yet only 61% of HVAC contractors actually advertise them on their websites.
How do contractors request, promote, and handle online reviews? Nexstar Network coach Alicia Johnston provides tips for how HVAC contractors should navigate this part of the business.
While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.
A survey of homeowners and HVAC contractors found that consumers utilize the internet to look for HVAC contractors more than contractors market themselves there.