As HVAC contractors try to navigate the digital marketing world, Blue Corona CEO Ben Landers provides some advice.

One contractor is using handwritten receipts as a deliberate marketing technique.

Consumers are increasingly using their smartphones to shop for HVAC service providers.

Digital marketing grows more important each year. HVAC contractors remain challenged for best practices in a medium that changes constantly.

According to Google, GMB is a free tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

Search engine optimization continues to grow in importance as a marketing tool for HVAC contractors.

One of the questions I hear from home service contractors is, “Should I continue to advertise and market through this chaos, and if so, how?”

Businesses need to swim through regulations when reaching out to consumers. Now comes the CCPA, which has many states considering similar laws.

How much time and money should contractors invest in social media? It helps to know how to invest these resources.

Getting traffic to your website is important. But don’t get stuck there.