Christopher Nelson is a Senior Manager at CallRail. With more than 10 years of experience in B2B and B2B2C marketing of consumer durables, professional services, and SaaS, Chris leads CallRail’s efforts to grow in key industries, including Legal, Healthcare, and Home Services. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently transitioned to the business side of the company where he was given responsibility for its Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and to expand geographically and into new products.
In the past, traditional marketing channels made it difficult to measure the success of a marketing campaign, but with new technology, that’s all changed.
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