As inflation continues to cause homeowners to pinch pennies, they are now doing more research on potential contractors before making a decision, which means contractors need to step up their online game.

A recent survey shows that homeowners either go with the same HVAC contractor used in the past, or choose based on “word of mouth,” which is different than it once was.

When it comes to making customer service a memorable experience, there are five things an HVAC contractor should take into consideration.

Asking customers to give a review may be difficult, but those reviews need to be thought of as a valuable asset for an HVAC business.

Mastering your Google Business Profile, harnessing the power of online reviews, and prioritizing prompt communication are the three core principles that can drive success in the digital age.

First impressions, a distinguished brand, and the speed at which you respond to a potential customer inquiry are all crucial as the HVAC industry transitions from a replace to a repair market.

With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.

Getting customers to notice an HVAC online requires strategy and analysis, but any efforts now will pay dividends later.

AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.