The internet has an incredible way of changing the playing field for contractors.

Here, I provide actionable tips you can handle yourself, or you can hold your SEO company accountable for these.

Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like Google is where most customers are starting their searches for products, services, or suppliers, according to our ongoing survey of more than 10,000 end users across distribution segments.

The true art of web development derives from the difficulty in balancing the most important facets of a project, including brand messaging, user experience, performance goals, and technological optimization.

Having high organic visibility on Google can be a potent source of leads for HVAC companies. However, because the industry is so competitive, it’s not enough to go through the motions of SEO — instead, you need to outstrategize and outperform the competition.

If your website is not secure, you are potentially exposing your prospects’ and customers’ data to hackers, and you’re likely losing leads and sales to competitors who have secure sites.

Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.

If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.

What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”

The Internet has plenty of information about ranking sites high on Google, but unfortunately, a lot of it is wrong or misleading. You will also find information about useful techniques, but on their own, they are not enough. The two-step method that we are going to discuss always works.