Items Tagged with 'Marketing and HVACR'

Mascots are popping up everywhere in the HVAC industry — on service trucks, across social media feeds, and at community events — as a way for contractors to stand out in an increasingly crowded marketplace and offer something traditional marketing can struggle to deliver: instant recognition and human connection. 

“Use of the terms ‘heat pump’ and ‘reverse cycle’ to describe heating by refrigeration equipment is confusing to the public and lacks sales appeal,” said Claude W. Kniffin, air conditioning application engineer for Westinghouse Electric Elevator Co., during a talk before the 1945  Baltimore-Washington Section of the American Society of Refrigerating Engineers. 

Despite the hype around AI search, Google Business Profiles still drive 67% of total contractor revenue 

The first 18 months of a customer relationship generate most of its lifetime value. 

If you’re not using Local Services Ads, you may be missing the highest-intent leads in your market.

Atticman shows how a focus on people, processes, and financial clarity transforms an HVAC company into a standard-bearer. 

Service Experts franchisees benefit from being attached to a trusted, nationally recognized brand.