David Naffis

David Naffis is co-founder and CEO of Adwave, which helps small and regional contractors and other businesses create and run targeted TV advertising campaigns.

Guest Column

Is TV Advertising Finally Worth It for HVAC Contractors?

Streaming platforms and AI-powered production tools have lowered the barriers to entry, but measuring performance requires a different approach than digital marketing

David Naffis

July 12, 2026

With TV Advertising, here's how to measure what matters and determine whether a campaign is driving real business results.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this session, we will cover how to design VRF systems for the U.S. market using new A2L refrigerants. These systems provide an advanced zoning solution by using inverter technology to deliver precise heating and cooling control across multiple zones and spaces.

David Naffis

ARTICLES

Is TV Advertising Finally Worth It for HVAC Contractors?

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