Opinions

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Readers weigh the pros and cons of raising prices.

The IAQ market is still in single-digit percentages, and 80-plus percent of people do not have an IAQ strategy. That sounds like a target-rich environment to me.

How many service calls are you getting lately?

You only get one chance to make a first impression, and more often than not these days, your website is what’s going to make that first impression. 

Rocco DiBenedetto, cofounder of **COOL and **HEAT, and operations manager at All Star Home Services in Miami, discusses how the **COOL/**HEAT call system can benefit contractors, and shares some managerial tips. 

The industry should start getting comfortable with HCs, CO₂, HFOs, and A2L refrigerants, just like a previous generation got used to those newfangled chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs).

Dan Antonelli, CEO and creative director of Graphic D-Signs Inc., discusses how a clear and identifiable brand is critical to a company’s success. 

“I don’t like the air in your office,” my son squeaked in a tiny little voice, tears welling up in his eyes. “The air feels sick in here. Can we go now?”

Readers share their opinions on workplace health and safety, marketing, and a/c unit replacement.

Decisions on a career path are occurring earlier and earlier. The younger the child, the better chance industry representatives have of dealing with an open mind.