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I really don’t care who developed the QR code or the specifics of how it’s constructed, but I do care about what it can do for us in both our personal and business lives. Being able to look past the technology, and imagine the use, is the key to using it to the fullest.

Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.

PVC is hailed as a wonder material, and in many ways it is. However, the possibilities are not endless. PVC has its limits, especially in HVAC applications. PVC sometimes makes sense for heating and cooling applications — other times, it doesn’t.

Fleet tracking gives your HVAC contracting business the ability to see exactly where your drivers are, whenever you need to. Here are four ways fleet tracking can help you keep your drivers honest and accountable.

One UK government response to concerns about energy efficiency and spiralling costs is the Green Deal scheme, launched last year in a bid to encourage more people to invest in energy-saving improvements in homes and workplaces.

There’s more to running a successful HVAC company than knowing how to repair, install, and maintain heating and cooling equipment. Even if you employ the most talented technicians you can find, failing to make customer service a top priority will hold you back.

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.