Articles by Will Merritt

The rise of AI search does not mean HVAC websites are going away, but it does mean contractors need content that is easier for search engines and consumers to understand.

Your next lead might come down to one thing: user experience.  

Want to own page one of Google in 2025? Learn why HVAC contractors can’t afford to choose between SEO and PPC — and how using both together brings in more leads.

Summer is when HVAC techs want to chase calls—not clean coils. But that attitude could be holding your company back. What if maintenance visits were actually your biggest untapped sales engine?

If customers can't find you online, they're calling your competitor. 

It's difficult to re-acquire a customer - learn how to keep them the first time around. 

Slow season doesn’t have to equal slow business — learn how planning and diverse services can keep teams working and profits steady.