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Most automobile owners recognize the importance of maintaining their vehicles, but the same often doesn’t hold true for homeowners when it comes to their HVAC systems. Contractors who fail to offer service agreements are not only damaging their bottom lines — they’re doing a disservice to customers.

Koch Air LLC has partnered with ReviewBuzz to help its dealers solicit more online reviews and sell more equipment. As a Carrier Corp. distributor, Koch Air successfully promotes several Carrier marketing programs, though this one has caught fire with at least one Koch Air customer.

This article will address the common confusion found in differentiating a business exit from a business succession. Both are needed to successfully exit a business, unlock trapped wealth, protect one’s legacy, and successfully move the company into the next generation or to an external buyer.

Every week, my office receives at least a half dozen calls from small, local business owners in desperate need of a hacked website cleanup, and the volume of these calls appears to be increasing.

With no shortage of “experts” out there who all claim to do exactly the same thing, here are some of the things business owners should be looking for as they decide which company will earn their business.

Few HVAC sales professionals canvass anymore. Canvassing is seeking business door-to-door. It’s personal marketing at its most fundamental level. If you want more sales for yourself or your business, maybe you should try canvassing. Here’s how to do it.

Mobile technology is trending when it comes to scheduling service calls. According to a CSG Intl. survey, nearly all respondents — 97.5 percent — want more control of the scheduling process and prefer alternatives to calling providers for an appointment. 

Practically every major company in every industry has its own mobile application, and HVAC is no exception. In fact, many OEM manufacturers have been working to create apps to make everyday jobs easier for contractors. 

Do you know how to engage your audience through their mobile devices? The future of your business may largely depend on how effectively you can communicate with individuals through their tablets and smartphones.