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ServiceTitan software is a platform where residential HVAC, plumbing, and electrical businesses can access everything from call bookings, customer experience ratings, dispatching, marketing campaigns, and financing options for customers.

I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.

Have you noticed the number of telephone calls you, as a consumer, receive that are either solicitations or political in nature? Is through the roof an appropriate description?

TransUnion reported credit card balances increased 7.4 percent to $693 billion, and personal lending balances increased 9.7 percent to $102 billion from the previous year in its first quarter “2017 Industry Insights Report.”

Numerous websites, including Yelp, Angie’s List, Google Reviews, Facebook, Houzz, etc., host consumer reviews on everything from local restaurants, recipes, dog groomers, and, yes, HVACR contractors.

Sure, it’s great to attend live events put on by trade associations, manufacturers, and even trade publications, like this one, but no one can afford the time or money to attend them all. And, that is where the webinar becomes your friend.

The explosive growth of smartphones has led to hundreds of apps that can provide instant access to help anywhere and anytime it’s needed.

With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.

Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.

There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?