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Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.

The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.

In order to better serve their contractor dealers, HVACR manufacturers are providing plug-and-play advertisements and other marketing materials to help contractors grow their businesses.

The Heating, Air-conditioning & Refrigeration Distributors International (HARDI) convened on Orlando for its 2015 annual conference in December. The event welcomed the most distribution companies since 2007.

ACCA members came from around the country to learn office operational management strategies. The event, which was presented by ACCA and The NEWS, was immediately preceded by the Service Managers Forum, capping off a four-day gathering of ACCA managers across multiple disciplines.

The Simplicity Series of concentric venting, noncondensing, tankless water heaters are designed to make installations simple and flexible through a gas-convertible combustion system. 

The J-II single-phase variable refrigerant flow (VRF) serves ambient heating and cooling applications in a 3- to 5-ton range and can be used for large residential and small commercial installations.

Weil-McLain is offering its most advanced high-efficiency condensing boiler. The new 95 percent AFUE Evergreen™ boiler features cutting-edge technology with simple controls, flexible functionality for multiple applications, and a durable design that is easy to install, use, and maintain.

The Whalen Co. is featuring the WRX Vertical Stack Fan Coil, the first fan coil with a slide-out chassis. “Slide-out chassis have been available for years in heat pumps,” said Tony Landers, VP of sales and marketing. “Whalen has changed the way fan coils are serviced and installed by making the slide-out chassis available.”