Business Management - Articles - Page 63

Could ChatGPT Do Your Marketing?

There is a role for AI like ChatGPT, but marketing is not it

Matt Michel

June 27, 2023

ChatGPT is an amazing piece of software. Yet almost anything you get from it must be fact-checked.

5 Reasons to be Positive About the HVAC Industry

Recent history shows HVAC contractors can expect a resilient industry

Kyle Gargaro

June 26, 2023

Here are five reasons HVAC contractors should be positive about the short- and long-term future of the industry.

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

Loyalty can’t be bought; it must be earned

Justin Jacobs

June 24, 2023

Seventy homes per 1,000 in your database leave each year because they felt like you didn’t care enough about their business to warrant a second call.

Expanding Beyond HVAC

From plumbing to landscaping, add-on services can help contractors better serve their customers

Hannah Belloli-Oster

June 20, 2023

Expanding services beyond current offerings takes commitment, knowledge, and the right people.

To Sell Or To Grow? A Guide for HVACR Business Owners

Acquisitions and divestitures represent great opportunities in 2023 and beyond

Kevin Wilson

June 18, 2023

If you do not want to make the necessary investments to remain competitive — or choose to take advantage of the valuations in the current market — this may be an ideal time to sell.

The NEWSMakers Podcast: Private Equity and HVAC Distribution

Kyle Gargaro

June 17, 2023

The latest episode of the NEWSMakers Podcast examines how private equity is looking to invest in the HVAC distribution market.

Stay Interviews: A Tool to Overcome Your Biggest Staffing Challenges

Hiring right now is not only a nightmare, it’s your nightmare

Jeff Jones

June 15, 2023

While exit interviews help you identify areas that may have gone wrong after the fact, stay interviews address needs right away before the employee decides to jump ship.

WAGO Names New Western Zone Manager

June 12, 2023

Draper has held various management positions at WAGO, including head of sales and business development, product manager, and sales director.

Air Pros USA Founder is Entrepreneur of the Year

June 12, 2023

The Entrepreneur of The Year program, sponsored by the business management consulting company Ernst & Young, celebrates visionary business leaders.

ChatGPT: A Tool for Online Marketing

Enhancing your HVAC contracting business through artificial intelligence

Hannah Belloli-Oster

June 12, 2023

Before using ChatGPT to market online, it’s important for HVACR contractors to know how to use it, not let it compromise their brand in any way, and remember how important the human voice they bring to the table is.