HVAC contractors make sure customers’ heating equipment is in good working order and does not pose any CO dangers. But are they making sure employees are protected, and do they educate customers about CO? That’s what The NEWS wanted to know, so we recently ran an online survey.
A steady rain was not enough to put a damper on the 2006 ABCO Expo, hosted by ABCO Refrigeration Supply Corp. The expo, renamed this year from the ABCO Trade Show, was not affected by the uncertain economy, either. A record attendance of 4,558 people brought together manufacturers, distributors, contractors, students, and educators.
Nothing fancy here, really. Then again, as noted, the simpler, the better. The proof is in the pudding, too: 71 percent of NEWS respondents remembered seeing the ad for York’s new Affinity™ air handler.
You might not think that a picture framing business could teach mechanical service contractors very much. You might want to re-think that. Jay Goltz of The Goltz Group, an Artists’ Frame Service, spoke at the Mechanical Service Contractors Association (MSCA) Educational Conference about customer service.
In the case of this Fluke ad, size did not matter It packed a lot of solid information in this small 20-inch ad. Of course, the goal of the company was to provide information regarding its new Fluke 561 HVACPro, a tool that measures IR and contact temperature.
Print advertising is an important part of every advertising campaign. The NEWS’ Top Ads of 2006 were prime examples of how different types of good advertising works for each company. This year the common link among winners was their innovative headlines.
There are many issues facing business owners - including HVAC contractors - that often require a different perspective. The NEWS decided to step outside of the normal HVAC business world to seek advice from a person who is no stranger to business or politics: Steve Forbes.
According to Pam Enstad, director of marketing communications for Honeywell Environmental Combustion and Controls, the ad’s “proven reliability” message was designed to 1) resonate with contractors who already use VisionPRO, and 2) communicate the thermostat’s benefits to contractors who may not have made the transition to VisionPRO yet.
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