The nearly 180 attendees at the 3rd Annual HVACR Commercial Contractors Roundtable and Design/Build Seminar didn’t expect the cool breezes and temperatures that greeted them when they stepped off the plane in Atlanta. However, things warmed up once the two-day conference began.
Tempstar built an ad that not only features a simple and grabbing headline, but also a clean, simple look and feel, too. The ad made a strong case for its SmartComfort™ cooling line with premium warranties.
One NEWS reader said of this ad, “I was attracted to everything about it … the headline, the pictures … everything.” Of course, such a remark brings a smile to Kevin O’Shea, North American marketing manager for DuPont Refrigerants.
A court settlement involving a lawsuit filed last year by environmental groups, 15 states, and the city of New York because of delays in improving federal appliance efficiency requirements was recently settled, paving the way for new standards. The Air-Conditioning and Refrigeration Institute (ARI) and the Gas Appliance Manufacturers Association (GAMA), had supported the lawsuit.
The most recent International Trade Fair for Refrigeration, Air Conditioning, and Ventilation, also known as IKK, gave the industry an update message on the battle between upstart refrigerant CO2 and the now long-established HFCs.
“Marketing is everything you do to sell everything.” Those were the words of Steve Truett, vice president of marketing for AireServ® Heating & Air Conditioning, as he spoke with franchisees during the company’s fall meeting in Jacksonville, Fla.
“Does a thermometer drive you business? Does your schedule drive your business? Does a compass drive your business?” asked Doyle James, president of AireServ, of meeting attendees. James said that in order to answer these questions, AireServ franchisees need to understand where their businesses are going.
Contractors have a number of key performance indicators that drive their businesses. But perhaps the most important is sold hours, which was addressed in a seminar hosted by Barry Brasington at the Nexstar Super Meeting 26.
An interesting trend has been developing in the unitary HVAC market. Heat pump growth is outpacing that of central air conditioners and is expected to continue to do so according to reports from the Air-Conditioning and Refrigeration Institute. Where are they going?
If you are planning to install a new system, don’t even think about using R-22. And if you have systems running on R-22, start making plans to retrofit away from that refrigerant. That was a message from two supermarket engineers speaking at the 27th Annual FMI Energy & Technical Service Conference.
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