Ruud placed a 12-page "Cooling Product Guide" in the April 18 issue, and it certainly attracted attention. "It was a good information piece," remarked consultant Donnici.

The insert contained information on the company's condensing units and heat pumps, a breakdown concerning its new Ultra Series, plus featured a page on its value line and another on consumer programs.

Since contractors will be contractors - in other words, everyone has an opinion - even The NEWS' Contractor Consultants saw ways the product could have drawn in more interest.

But overall, Donnici thought, "It had some good product info."

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Publication date: 12/12/2005