Online reviews - Articles

Protect Your Business From Fake Reviews

An HVAC Minute Video Update: May 11, 2026

Hannah Belloli-Oster

May 11, 2026

A new scam is hitting HVAC contractors where it hurts most — their online reputation.

Yelp-Assistant_-Finding-a-Wallpaper-Pro-and-Requesting-a-Quote.jpg

Yelp’s Latest Updates Push HVAC Contractors to Book Jobs on Its Platform

New AI chatbot, Calendly integration will offer recommendations, make bookings directly on Yelp

Maria Taylor

April 21, 2026

Survey: 3 in 4 people still want to see ratings and reviews from real customers when using AI search tools to find local businesses.

Review Scammers Target HVAC Companies with Extortion

Protect your business from fake reviews

Chris Gray

April 21, 2026

Online reviews can make or break an HVAC company, and scammers know it. Learn about their latest tactics and how to counter them.

The NEWSMakers Podcast: Report - Contractors Face New Digital Reality as AI Search Grows

Scorpion’s latest report highlights rising AI usage, stricter review standards, and increasing pressure on response times

Dylan Kurt

March 22, 2026

Jamie Adams, CRO at Scorpion, explains how homeowners are now frequently turning to AI tools, and prioritizing the online reputation of HVAC contractors before booking.

Guest Column

Making Your HVAC Marketing Smarter: Metrics, Messaging, and Market Reach

Christopher Nelson

October 11, 2025

Guessing at marketing results? Here are 8 contractor-friendly tactics that show you what works—and fill the schedule.

Guest Column

AI Is Changing the Rules of Search — and Home Service Companies Need to Pay Attention

Visual searches topped 100 billion in 2025 — is your HVAC business showing up where customers are looking?

Katie Donovan

September 29, 2025

AI-powered queries now pull from reviews, photos, and business profiles. If your digital presence isn’t solid, you’re invisible.

Guest Column

Does Your HVAC Website Pass the Homeowner Test?

6 tips for creating an HVAC website that actually makes customers want to click

Will Merritt

September 10, 2025

Your next lead might come down to one thing: user experience.

Guest Column

SEO + PPC: The Power Duo for HVAC Leads in 2025

Why contractors who combine long-term search strategies with targeted ads will dominate their local market

Will Merritt

September 1, 2025

Want to own page one of Google in 2025? Learn why HVAC contractors can’t afford to choose between SEO and PPC — and how using both together brings in more leads.