Articles Tagged with ''Marketing and HVACR''

My Two Cents: Forget about the Sun, It’ll Be There in the Morning

Contractors Should Focus on Business Aspects They Can Control

July 1, 2013

It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.

Six Tips to Ensure Your Sale Is the Start of Something Big

Your New Customer Is a Potential Asset for the Future

Barry Welford

June 7, 2013

A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.

Marketing Magic: The Opportunity in Every Customer

Tips for Acquiring and Retaining Customers

Adams Hudson

May 27, 2013

A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.

The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

How to Get Ultimate Postcard Marketing Results for Your Small Business

Joy Gendusa

May 6, 2013

Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.

Marketing Magic: The Priceless Power of Publicity … And How to Get it

Adams Hudson

April 15, 2013

The attention and credibility brings customers and sales dollars, pure and simple. How’s this done? You’re about to get a crash course.

Podcasts: April 15, 2013

April 15, 2013

In this podcast, Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment.

Don't Give Up - Follow Up

It Is Not Over Till You Give Up

Bob Janet

April 12, 2013

A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.

April 1, 2013: Customer Relationship Marketing Firm Offers Program for Home Performance Contractors

April 1, 2013

Continuity Programs, a leader in customer relationship marketing, announced that it now offers customized marketing and branded media solutions for home performance contractors. According to the company, it is an adaptation of its program for HVAC contractors.

Shooting Online Video for Beginners

A Simple Guide for Turning Contractors into Videographers

Angela D. Harris

February 4, 2013

The evolution of communication has brought the HVACR industry to the doorstep of video production. For some, this is a welcome step, but for others the thought of producing effective videos inspires a cold sweat.

Joanna R. Turpin

February 4, 2013

Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.